Internet search engines have revolutionized the way we navigate the web. Information is available to anyone at any time, no need to remember tons of websites. You just need to know what you’re looking for and the search engine will lead you to it. It is easier than ever to find places, people, products, and general information online. Apart from Google, there are other major internet search engines like Bing, Yahoo!, Yandex and Baidu. Internet search makes up for a major part of internet traffic. Appearing in internet search engines and in good rankings is the ultimate goal of every website. Better search engine rankings give immediate worldwide visibility. All websites today are designed for better search engine ranking. It is of utmost importance for any online business to have global visibility. The same goes for conventional company websites, organizations websites and even blogs.
Google is so popular that many think ranking in its search engine is enough. But Google’s global dominance is not as total or complete as it seems. There are countries in which Google is hardly in the leading position in internet search volume. Google actually struggles in countries like Russia, South Korea, and China. If you’re a business seeking global presence or blog seeking worldwide audience then you want to be visible in these countries. Let’s now see what other internet search engines you can rank in for increase visibility. I concentrate on those that have a certain degree of global popularity.
Google search engine
Google has and still have huge domination over the internet search engines market. It actual controls over 92% of the global search engines market. Many thus think that good ranking in Google is enough to get worldwide visibility. This is not true. If the internet search market is detailed to regions and countries, Google’s dominance becomes less impressive. There are other major internet search engines like Baidu, Yandex, Bing and Yahoo that challenge Google. Baidu, for example, is the number one search engine in China while Yandex is practically on the same footing with Google in Russia. In South Korea, Google is muscled by Naver while Yahoo! Japan poses a serious threat to Google in Japan. Thus Google is not the only entry point of the internet. Google’s real power lies in its truly global presence and market penetration. Naver and Yahoo! Japan, for example, are almost nonexistent out of their home countries.
Baidu search engine
If you are a small business or blog and you have your eyes on Chinese market or audience, you have no choice but to rank in Baidu. Baidu is the number one search engine in China in front of Google. Outside of China and its environs, Baidu is almost nonexistent. It will not be easy to rank well in Baidu outside of China. Your ranking in Baidu among other things depends on where your website is hosted. You have higher chances of better rankings if your site is hosted in China. Also, its webmaster tool is not translated, so you may find it a bit difficult to submit your site to Baidu and use its webmaster tool. But given what China represents today in terms of business and audience, Baidu is a search engine you must go after.
Bing and Yahoo! search engines
Bing and Yahoo! are the only real global competitors of Google. Even so, they are still far behind Google in the search market. Even after the Fusion of Bing and Yahoo, they still are unable to pose a real challenge to Google. Bing and Yahoo! search engines have a fair worldwide presence and thus it is a good thing to rank in them. Again, for any online business, website or blog seeking worldwide presence, Bing, and Yahoo! should make the list of search engines to rank in. Also, Bing webmaster tool serves both Bing and Yahoo, so if you submit your site to Bing then you also rank in Yahoo!. Nice!
Yandex search engine
Yandex is another fairly popular search engine to rank in. Its major playground is in Russia and its neighboring countries. Yandex does not have a strong worldwide presence but it does well in its targeted region. It holds almost the same market share with Google in Russia. So if you’re targeting the Russian market or audience, then you have to rank in Yandex. Apart from Russia, you’ll also gain good visibility in the region as Yandex also does well in neighboring countries like Ukraine, Belarus, and others. Though Yandex lacks a strong worldwide presence, It remains a major Internet search engine.
Qwant search engine
Qwant is no big fish in the search engine sea, in fact, it is a newborn. It is a French company created a few years ago. The only reason it finds itself on this list is that I think it has potential to grow into something big one day. In the same line as Naver, Yahoo! Japan, Yandex, and Baidu, Qwant is European and someday Europeans may prefer a European search engine over any other. It also presents a model that builds on tougher privacy laws. Qwant may still be too small to represent a significant outlet but it is a search engine to keep an eye on.
Global presence is of utmost importance to any business. And there is no better way to achieve this than being everywhere on the web. Again to assure your presence everywhere on the internet, there is no better way than ranking in all major search engines. Then you are sure of the visibility of your business or blog anywhere anytime.