A keyword tool is the best companion in finding the perfect keyword. Keyword research is one of the most important practices in search engine optimization (SEO). A keyword is a main word or phrase for which a particular page on a website ranks for in search engines. Content on the page is written around the keyword, this gives focus to the content and makes more sense to those who read it. A keyword is not the only influence on page ranking. Other SEOs like backlinks, URLs, internal links, design etc also contribute. Even so, without an appropriate keyword, you’re not sure to appear in organic search results or if you do, it will be on the third page and above. You need the best keyword tool to help you find your dream keywords.
Here I present a personal list of keyword tools I have used at some point. Though there are many good search engines out there, I concentrate on search statistics from Google as it occupies more than 90% of the global search market. I turn to favor free and simple.
Google Keyword Planner
This is the most popular keyword tool out there. Google keyword planner is part of Google Adwords (Google’s paid advertising platform). But no worries, the keyword planner is a free keyword tool within Google Adwords. All you need is a free Google Adwords account. With this keyword tool, you either enter a keyword and get suggestions or you enter a bush of keywords and get their search statistics. You get the search volume, trends, competition and Cost Per Click (CPC). You can specify a target country, a date range for average search and apply other filters. Google’s keyword planner is very elaborate and efficient. Yet, many criticize it for, proposing only close variants of the keyword entered.
LSIGraph keyword tool
This keyword tool is one of the best in keyword propositions. It does not give much statistics (search volume, competition etc) about keywords. But it does an excellent job in providing real keyword alternatives. Unlike Google’s keyword planner, LSIGraph proposes complete alternatives instead of variants of the primary keyword. Another advantage is, most of the suggested keywords are “long tail” keywords. Long tail keywords are easier to rank for and usually have less competition. LSIGraph provides a good number of keyword suggestions but no search statistics. To get more insight on each of the keywords, the best line of action is to export them to Google’s keyword planner. There, you can use the get volume and trends feature to get statistics that will enable you to choose the perfect keyword.
This is not a keyword tool on its own. It’s a function in Google search engine. Google usually proposes some very closely related keywords to the user as they type in their search word or phrase. You will not get any significant keyword suggestions with this feature. But the big advantage to this is that the keywords alternatives are the most popular at the time. If you are looking for the current most popular keywords on the search engine, then you may consider them.
Another part of Google suggest is at the end of search result page. This one is a bit more discrete, most people do not even notice this. At the end of search results, there is are some extra alternatives to the searched keyword. These suggestions are usually good candidates for keywords.
This keyword tool takes a completely different approach to helping you find a keyword. It basically helps you keep track of your competitors. Say you are a tech blogger and you want to rank for “best laptops” keyword. There are a thousand and one blogs and contents already ranking for “best laptops” keyword. Also, most of them appear on the first page of search results. Find websites that rank high for your keyword. SEMruch keyword tool allows you to get a ton of statistics on them. You get their positions on search engines, other keywords they rank for, search volume, trends and much more. Next, if they rank better than you then they have better SEO. Thus you can learn from them, see what they do better than you and better yourself. SEMrush helps you see what your competition is up to as far as SEO is concerned.
Answerthepublic keyword tool
Anserthepublic is a keyword tool that functions like LSIGraph only larger. It provides real alternatives to the primary keyword entered. The most evident difference with LSIGraph is the number and variety of keywords. The number of keyword alternatives provided by Answerthepublic is almost overwhelming. There are hundreds of them for each primary keyword. they are separated into questions, propositions and alphabetic categories. The questions category for alternatives with question format. The propositions category for regular alternatives. The alphabetic category for an elaborate list of possible keyword alternatives.
Ubersuggest keyword tool
Ubersuggest is another keyword tool whose primary function is to provide keyword alternatives. It provides keyword alternatives and ideas without giving much detail on the search statistics of the keywords. It also has the advantage that it provides a very long list of suggestions. As with LSIGraph and Answerthepublic, you have to export your chosen keywords to Google’s keyword planner for more detail.
Keywordkeg functions almost as Google’s keyword planner but has fewer features. For your proposed keyword you get a good number of keyword suggestions. Like in keyword planner, the alternatives you get are very close variations of the primary keyword. But this keyword tool provides some good statistics. For each keyword, you get their search volume, CPC, Click Through Rate (CTR) scope, value, trend and more. It’s definitely a keyword tool to try out.
Finding an appropriate keyword is not an easy task. It is a whole process on its own and should be done with patience. There are a good number of keyword tools and search technics out there. You can get overwhelmed by the number of possibilities available. Using all technics and search tools available is no guarantee to find the best keyword. Thus it is very important to do keyword research efficiently. Though the major search engines provide their own keyword tools, third-party keyword tools have proven in many cases to be better.